Business

  • Business

    Sample post with video

    This demo site is showing blog with excerpt post and thumbnail. You can choose to show full post as well. If you don’t want to have sidebar, there is an option to show as full width blog.

    Bonbon macaroon jelly-o sugar plum tiramisu sweet roll bonbon biscuit. Gingerbread topping applicake dessert marshmallow. Chocolate bar cake donut gummi bears cookie. Chupa chups sesame snaps sugar plum muffin sesame snaps cupcake liquorice macaroon pastry.

    Heading One

    Soufflé chocolate bar caramels sesame snaps marshmallow. Cookie applicake tart. Gingerbread bear claw pudding carrot cake muffin dessert muffin sugar plum tiramisu.

    Headings Two

    Dessert donut soufflé jelly icing chupa chups lollipop cheesecake. Danish cupcake cake. Brownie candy canes candy canes powder chocolate cake pudding carrot cake sweet cheesecake.

    Headings Three

    Bonbon sweet marshmallow. Chupa chups macaroon pudding pastry croissant. Gingerbread sugar plum danish toffee pie tootsie roll chocolate cake.

    Headings Four

    Danish cupcake cake. Brownie candy canes candy canes powder chocolate cake pudding carrot cake sweet cheesecake.

    Headings Five

    Cheesecake sesame snaps lollipop ice cream pastry chupa chups. Bear claw danish icing pie croissant tart.

    Headings Six

    Pie jujubes chocolate cake toffee liquorice fruitcake fruitcake tiramisu. Jelly marshmallow oat cake cookie dragée icing.

  • Business

    Sample post divides into columns

    Faworki oat cake gingerbread pastry apple pie wafer caramels. Wypas sweet croissant lollipop. Cotton candy gummi bears powder brownie gummies fruitcake. Marzipan sesame snaps lollipop dragée candy canes. Topping cookie bear claw.

    Cupcake ipsum dolor sit amet dragée chupa chups wypas muffin. Tiramisu macaroon bonbon cheesecake pudding. Pudding lemon drops sweet danish candy canes danish gummies wafer. Biscuit ice cream chocolate cake tart danish sweet roll. Donut cake icing jelly croissant cupcake applicake jelly-o. Marzipan sweet candy canes. Croissant gummi bears lemon drops chocolate bar. Jujubes sweet roll brownie. Halvah bear claw chupa chups chupa chups.

    Dessert muffin gummi bears marzipan cotton candy. Tootsie roll jelly-o marzipan candy canes pie lollipop pie. Chocolate powder tiramisu. Wypas jelly-o muffin. Gummi bears sugar plum ice cream chupa chups gummi bears caramels liquorice sesame snaps carrot cake. Bonbon chocolate cake gingerbread. Marshmallow bear claw chocolate bar candy canes bear claw toffee jelly beans icing dessert. Pie pudding tiramisu wypas sweet.

    Cupcake ipsum dolor sit amet dragée chupa chups wypas muffin. Tiramisu macaroon bonbon cheesecake pudding. Pudding lemon drops sweet danish candy canes danish gummies wafer. Biscuit ice cream chocolate cake tart danish sweet roll.

    Cupcake ipsum dolor sit amet dragée chupa chups wypas muffin. Tiramisu macaroon bonbon cheesecake pudding. Pudding lemon drops sweet danish candy canes danish gummies wafer. Biscuit ice cream chocolate cake tart danish sweet roll.

    Cupcake ipsum dolor sit amet dragée chupa chups wypas muffin. Tiramisu macaroon bonbon cheesecake pudding. Pudding lemon drops sweet danish candy canes danish gummies wafer. Biscuit ice cream chocolate cake tart danish sweet roll.

  • Business, Marketing, Strategy

    5 Tips For Better Emails

    1.      Consistency

    With so many emails hitting your members’ inbox, it is tough to decipher which to read first or at all. By planning a weekly theme calendar of emails, you help your members to understand what type of information from your club awaits them in their inbox on what day.

    At a time when our Club trends were telling us to use shorter snippets and multiple emails, I noticed my open rates declining. The sheer saturation of emails coming from every corner of our Members’ lives becomes nothing more than noise, and your emails, well they sink into the abyss of the unread pile. Remember Quantity is not Quality.

    Coordinate a weekly email that members can rely on. Pick a day where your email doubles as a short version of your monthly newsletters, and include shorter snippets of food and beverage highlights, member spotlights, and featured events you need your members to see. On the other days, plan out your dedicated events emails or athletic highlights. 

    2.      Linear Look & Feel

    Emails should be easy to read and extract information from at a glance. Use sections in your emails with calls to action and a supporting photo to help members quickly identify your message. Your linear feel will also help to optimize your emails for mobile devices.

    3.      Concise Text

    No need for novels in emails unless they are important club notices, and hopefully these messages are being sent by themselves. Keep your text short and sweet and follow it up with a photo that captures the sentiment.

    4.      Intriguing Subject Lines

    The subject line is immensely important. Do not use anything too sales-y like “Reserve Now” or “Amazing Deals” for subject lines. Usually, these types of emails are filtered into your promotions or junk folders.

    I used to joke with my team about using member’s names as clickbait, but each time I did it, my open rates would skyrocket. If you have a member spotlight in your email (tennis champion, hole-in-one, etc.) use their names in the subject: “Congratulations Mr. John Smith…” Alternatively, you can announce that there is a new champ (“Congratulations 2021 Champion…”) prompting members to click to find the name.

    5.      Include Quick Links

    In your footer area add quick links to reservations modules, menus, your Club app download link (on iOS and Android), or important Club webpages for your members to easily access. Not only will they promote traction to your website, and another way to guage engagement via click rates, but adds convenience for your members looking for need-to-know information. 

    If you found this article helpful, please share this with anyone whom you feel may benefit from it. Thank you!

    CLUB DESIGN STUDIO | Resources for Successful Club Communications

  • Business

    Welcome to Club Design Studio

    Private Club professionals are resilient, resourceful, and running on three cups of coffee!

    My name is Danielle Duran, Director of Communications and Marketing for Private Clubs. I created Club Design Studio (CDS) to help club professionals, like you, build quality, impactful, and engaging member communications. 

    After many years in the field, I understand the demand for high-quality work with a small team’s challenges. Some clubs will have one or two dedicated individuals to work on communications and marketing. Realistically, most clubs will have their Membership Director, Catering Manager, and Receptionist double-up on responsibilities. I have been there, I have done it, and I am here to help!

    …you don’t have to be the best artist or designer. Learning the tools will make you feel more confident tackling the tasks.

    CDS offers three primary services to help you:

    LEARN: Receive personalized, one-on-one training and learn to use the latest design software and platforms to improve your content.

    EDIT: In a hurry to get a project out? Download our ready-to-edit templates! We have a variety of templates available in InDesign and Canva.

    CREATE: Let me take care of the designs so you can focus on connecting with your members!

    Remember, you don’t have to be the best artist or designer. Learning the tools will make you feel more confident tackling the tasks. It’s not just about what you say – it’s about how you say it!